It's all in the details (you've got that right, brother!)- they are what elevate things above mediocrity & the rut of being plain ordinary. Just like the contrasting polka dot fabric of this collar base (yes, I know my shirt anatomy - a fact that Kumee thinks is wildly sexy, lol!) & chunky buttons - things that earn it the right to be affixed with the Eton tag and all that it stands for. Of course, their shirts' fabric is a major characteristic. Their red ribbon label (notice actual red ribbon piping) feature shirts made of super 150 and up (thread-count) material which are virtually crease-resistant (but I still iron anyway, just because I'm a bit anal that way).
Aptly renamed after the exclusive Eton College, because its original Swedish name was way too much of a mouthful for the average Savile Row bloke (or any non-Scandinavian for that matter!), these shirts are truly special and exclusive. They're just one of the many things Swedish like Ikea, H&M, Roxette and Stieg Larsson among others, that make Sweden what has got to be one of my favorite places!
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